Being and Time for LOUIS XIII: opening image showing a cinematic campaign scene with deep tones and refined atmosphere.

Being and Time

LOUIS XIII

LOUIS XIII

Campaign/Commercial

Campaign/Commercial

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Overview

The project attracted international attention across the luxury, design, art and lifestyle sectors, celebrating the 150th anniversary of LOUIS XIII through a dialogue between French savoir-faire and contemporary Chinese artistic expression. The collaboration was widely recognised for its exploration of time, transmission and cultural heritage, themes that sit at the heart of both the Maison and Jiang Qiong Er’s work.

Directed by

Felipe Sanguinetti

TEam

Cinematographer

Plume Fabre

First Camera Assistant

Zenon Allende

Edit

Eric Bernardo

Sound Design

Nacho Gulias

Color Grade

Mileva Lorenzi

Being and Time for LOUIS XIII: first media thumbnail showing a cinematic detail from the project.

MORE DETAILS

 The film highlighted the way the collaboration bridged Eastern and Western traditions while offering a contemporary interpretation of luxury rooted in artistry and exceptional making.

Being and Time for LOUIS XIII: second media thumbnail showing a supporting scene from the project.
Being and Time for LOUIS XIII: third media thumbnail showing a cinematic composition from the project.
Being and Time for LOUIS XIII: third media thumbnail showing a cinematic composition from the project.
Being and Time for LOUIS XIII: supporting image showing a visual detail from the project’s cinematic world.

Ⓒ2026 FELIPE SANGUINETTI

all rights reserved

Ⓒ2026 FELIPE SANGUINETTI

all rights reserved