MCM’s 50th anniversary

MCM X NOWNESS

Campaign/Commercial

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Overview

To honor MCM’s 50th anniversary, Nymphenburg reinterprets the German luxury brand’s iconic diamond motif, inspired by the Bavarian flag, marrying contemporary design with generational craftsmanship to create a limited-edition porcelain cup.

Directed by

Felipe Sanguinetti

MCM’s 50th anniversary for MCM X NOWNESS: main video still showing a figure in a warm editorial fashion scene.

Play

TEam

Cinematographer

Gabrielle Sosella

First Camera Assistant

Bartolomeo Pellino

Edit

Edouard Mailaender

Sound Design

Sound Cookers Publishing

Color Grade

Juana Solassi

PRESS

Nowness

MORE DETAILS

An immersive meditation on Nymphenburg’s porcelain expertise, respecting the artisanship that unites both houses, Formed from Heritage translates the rich cultural narrative held by a vessel designed to be used, displayed, and cherished, distilling MCM’s contemporary aesthetic and philosophy in a collector’s object built on guarded knowledge, history, and heritage.

MCM’s 50th anniversary for MCM X NOWNESS: second media thumbnail showing a supporting scene from the project.

MCM’s 50th anniversary for MCM X NOWNESS: third media thumbnail showing a cinematic composition from the project.

MCM’s 50th anniversary for MCM X NOWNESS: supporting image showing a visual detail from the project’s cinematic world.

Next Project

A Story of Italian Craft

Loro Piana x Cabana

Next Project

A Story of Italian Craft

Loro Piana x Cabana