Ai Weiwei About Silk for Rubelli: opening image showing a campaign composition with textiles and a crafted atmosphere.

Ai Weiwei About Silk

Rubelli

Rubelli

Campaign / Commercial

Campaign / Commercial

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Overview

Ai Weiwei’s "About Silk" collection is a collaboration with the historic Italian luxury house Rubelli. Unveiled at Milan Design Week, the immersive installation transforms the ancient, historically Chinese medium of silk into a political canvas

Directed by

Felipe Sanguinetti

TEam

Cinematographer

Gabrielle Sosella/Ahmet Husseyin/Leon Brehony

First Camera Assistant

Bartolomeo Pellino/Mirko Saydo Mimi

Edit

Edouard Mailaender

Sound Design

Chen Wissotzki/Bubble

Color Grade

Juana Solassi

Ai Weiwei About Silk for Rubelli: first media thumbnail showing a cinematic detail from the project.

MORE DETAILS

“About Silk” established itself as one of the notable cultural installations of Milan Design Week 2026.

The inclusion of the original documentary film further expanded the project’s narrative reach, positioning the exhibition as both an immersive installation and a broader cultural story.

Ai Weiwei About Silk for Rubelli: second media thumbnail showing a supporting scene from the project.
Ai Weiwei About Silk for Rubelli: third media thumbnail showing a cinematic composition from the project.
Ai Weiwei About Silk for Rubelli: supporting image showing a visual detail from the project’s cinematic world.

Ⓒ2026 FELIPE SANGUINETTI

all rights reserved

Ⓒ2026 FELIPE SANGUINETTI

all rights reserved